Vision profile
See their needs
Every great recommendation starts with understanding the customer.
100%structured needs analysis
Great eyewear sales
made repeatable
Book a Demo
It all happens
in‑store :
the consultation
Optisuite brings the entire eyewear consultation into one simple workflow on the iPad.
One proven process.
Every customer.
Step 01
Understand
Capture customer needs, prescription and measurements in one structured flow.
Step 02
Recommend
Guide every customer to the right eyewear and lens options with clear, personalized recommendations.
Step 03
Convert
Drive consistent product adoption, revenue per customer and sales performance across every store.
Everything you need
to sell glasses,
in one place.
Understand. Recommend. Measure. Sell. Optisuite brings the tools you need throughout the customer journey together on one iPad.
Smart recommendations
Spot-on matches
The app recommends 2–3 pairs tailored to their lifestyle and prescription (computer, sun, occupational) each with a reason that lands.
1.36 → 1.64pairs sold per customer
Price & promotions
Instant price clarity
Price, options, promotions all on one screen, updating in real time. Staff build the quote with the customer. Transparent, fast, no surprises.
+€100Krevenue uplift
Lens visualization
Visual premium upsell
Every lens option shown on screen, best-in-class first. Staff stop selling. The app demonstrates and customers choose premium because they understand why.
11% → 33%premium lens adoption
Frame fitting
Find the perfect fit
AI facial scan measures 1,000+ points to recommend the frames best matched to each customer's morphology. No guesswork for staff. No doubt for customers.
1,000+facial points analyzed
Optical measurements
Instant precision
Pupillary distance, fitting height, frame alignment taken digitally. Fast, precise, professional. No manual measuring, no errors.
2×faster
HQ analytics
Beyond the numbers
See what happens inside every consultation: conversion per staff member, promotion impact, store performance. Before Optisuite, you saw results. Now you see why.
+23%performance improvement
Turn sales best practices
into repeatable performance
Book a Demo+20%
Pairs per customer
Clear comparisons and confident recommendations encourage customers to add a second pair: sun, spare, or specialty lenses.
3×
Premium lens conversions
Structured upsells and visual proof at the moment of recommendation make premium options easier to choose.
15
minutes saved per customer
A guided flow takes the average consultation from 45 to 30 minutes — without cutting corners on quality or experience.
What clients say
Trusted across
the optical industry.
Yves van Hest
Director Business Development at nexeye
★★★★★
They truly understand the dynamics of the optical retail industry and delves deep into the world of optics to propel it into the future with smart technical solutions.
Frequently
Asked Questions
Find answers to common questions about how Optisuite helps optical retailers :
Structure consultations, improve store performance and deliver a more consistent customer experience across every location.
What is Optisuite?
Optisuite is a consultation platform designed specifically for optical retail. It helps opticians guide customers through frames, lenses, pricing, promotions and recommendations in a more structured and visual way directly during the in-store consultation.
Who is Optisuite built for?
Optisuite is designed for optical retail chains, franchise groups and independent opticians looking to standardize consultations, improve customer experience and increase store performance.
Does Optisuite replace our POS or ERP system?
No. Optisuite works alongside your existing systems. It focuses on the consultation and sales journey before checkout, helping stores present products and recommendations more clearly and consistently.
How long does implementation take?
Most pilots can be launched within a few weeks depending on product data, pricing structure and workflow complexity. The goal is always fast deployment with minimal disruption for stores.
Can Optisuite support our lens catalog, pricing and promotions?
Yes. Optisuite is built to handle complex lens options, pricing rules, packages and promotions used by optical retailers.
Get started Ready to make
Ready to make
performance repeatable?
See how Optisuite can help every optician perform at their best, across every store.
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