Building the future
of optical retail

We believe every optician should be able to deliver their best customer experience. Optisuite brings expertise, technology and a clear sales process together so customers choose with confidence and retailers perform consistently.

An optician showing a customer eyewear options on a tablet at the counter of an optical store

Every consultation,
at its best.

Optisuite brings the entire sales journey together in one simple platform — helping opticians understand customer needs, recommend the right products, take measurements, present pricing and complete the sale.

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Alexandra Macsimov

Co-Founder · CEO

Opticians combine clinical knowledge, product expertise and genuine care for the person in front of them. We built Optisuite to turn that expertise into a consistent customer experience.

Meet the founders.

Industry expertise, software and enterprise architecture brought together in one team.

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Dan Tatar, Co-Founder and CTO of Optisuite

Dan Tatar, LinkedIn profile, opens in a new tab

Co-Founder · CTO

Leads engineering and platform architecture. Builds the backend and infrastructure that keep Optisuite fast, secure and scalable in every market.

Alexandra Macsimov, Co-Founder and CEO of Optisuite

Alexandra Macsimov, LinkedIn profile, opens in a new tab

Co-Founder · CEO

11+ years in the optical industry, from the shop floor to international retail chains. Drives strategy and international expansion.

Andrei Bozga, Co-Founder and Architect of Optisuite

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Co-Founder · Architect

Enterprise solution architect. Designs the integrations and system architecture behind large multi-store deployments and chain rollouts.

What if technology could make every optician better at what they already do best?

Built for optical retail.

We started by solving individual challenges in the eyewear sales process. Over time, those solutions became one connected platform built specifically for optical retail. Today, Optisuite is used by optical retailers across Europe to create more consistent, engaging and effective in-store experiences.

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Make great eyewear sales
easier to deliver, everywhere.

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For the optician
Better tools and more confidence.
A guided flow that supports every consultation, regardless of tenure.
For the customer
A clearer and more engaging experience.
Recommendations they understand, at the pace of a real conversation.
For the owner
A consistent sales process, at scale.
One that can be understood, improved and scaled across every store.