Revenue Growth May 25, 2024
Powering the future
of optical retail
Replace manual workflows, paper tools, and disconnected software with one platform that helps opticians sell faster, better, and stay in control.
Get Started
23%
Avg. Revenue Increase
Clear visual guidance and smart pricing drive higher-value sales.
80%
Error Reduction
Digital precision eliminates manual mistakes and ensures consistent results.
25%
Cost Reduction
Streamlined workflows and faster service reduce operational and staff costs.
What is Optisuite?
Everything needed to sell
in one platform
Optisuite is an in-store sales operating system. It replaces paper catalogs and excel price lists with a single tool that guides opticians step by step during the sale.
It supports daily work in store while giving headquarters full control across locations.
Optisuite
The tools you need to boost sales
and customer satisfaction.
Centering
Calculator
Magic Mirror
Find glasses
GUIDED WORKFLOW
Support the optician during sale
Optisuite guides opticians step by step, from explanation to measurements and pricing, helping them stay confident, accurate, and efficient without switching tools.
- Zero Admin Breaks: Measurements and data entry happen within the sales flow, eliminating the need to switch to a separate PC or device.
- Automated Pricing Engine: Complex catalog rules and promotions are calculated automatically, removing the risk of manual pricing errors.
- Customer-Centric Focus: By handling the technical logic in the background, the tool frees the optician to focus entirely on advice and relationship building.
Find the perfect frame
IN 6 SECONDS, EVERY TIME.
FOR YOUR CLIENT
Help customers decide with confidence
Visual guidance helps customers understand frames, options, and choices, reducing hesitation at the moment of decision.
- Side-by-side comparison: Display frames together on screen to help customers validate their choice faster and minimize returns.
- Premium lens visualization: Demonstrate intangible lens benefits (coatings, thickness) visually to justify higher value options.
- Natural upselling: Structure the conversation to introduce relevant second-pair options without aggressive sales pressure.
Decision Support
FASTER DECISIONS, SMOOTHER SALES.
CENTRAL CONTROL
Stay in control across stores
Prices, promotions, and product logic are managed centrally, ensuring consistency across every store and faster onboarding for new staff.
- Instant Deployment: Push new pricing strategies, catalog updates, or promotional campaigns to the entire network in one click.
- Operational Consistency: Ensure that a customer receives the same standardized level of service and pricing logic in every location.
- Built-in Training: The guided workflow acts as a guardrail for new hires, allowing them to sell correctly from day one with less supervision.
For management
INSTANT PRICE COMPARISON
100% DIGITAL. 100% EFFORTLESS
Deliver perfect measurements effortlessly
Deliver total accuracy and reliability without bulky tools or complex setups.
- AI-Powered Precision: Capture precise measurements for all lens types, from single vision to advanced progressives.
- No Accessories Needed: Remove manual errors and the clutter of traditional measuring devices.
- Built for Trust: Offer customers a professional, high-tech experience that inspires confidence in your expertise
100% Digital
100% EFFORTLESS
What Optisuite
replaces.
Old way New way
One guided digital flow for frames and lenses :
Visual selection and instant catalog updates.
Automated pricing rules and centralized promotions :
Secure margins with locked pricing logic.
Integrated measurements within the sales journey :
Data flows instantly to the final order without re-entry.
Standardized execution across the entire network :
Consistent brand experience and process in every location.
Customer say
Helping customers visualize lens and frame options changes everything. They understand their choices better, prices are clear, and they make decisions faster.
THOMAS MILLER
Director Business Development
Optisuite transforms how optical stores operate by bringing more speed, clarity, and conversion power to every interaction.
23%
Avg. Revenue Increase
80%
Error Reduction
25%
Cost Reduction
Network-wide
Visibility
Monitor adoption and sales performance in real-time. Move from estimating store activity to seeing exactly how the sales flow is executed in every location.
Predict Trends: Use data-driven insights to optimize stock, plan ahead, and make informed decisions.
Maximize Efficiency: Identify opportunities to improve operations and drive profitability.
Your customer has changed.
Is your store ready?
Today’s customers expect personalized experiences, visual engagement, and seamless service. Traditional methods are no longer enough to meet their demands.
Talk to an expert
Blog
Real business impact
The way people buy eyewear is constantly changing. We share simple, straight-to-the-point articles on new technology and better ways to serve customers. Read our latest advice to help your business grow easily.
Product mix May 25, 2024
Drive adoption of premium progressive lenses
Scalability May 25, 2024
Ensure consistent sales execution across all stores
Evaluate Optisuite
For your store
You don't need a full rollout to start. Test the platform in a few locations to validate the impact on your sales.
Frequently Asked Questions
Optisuite is a digital sales platform for optical retail. It is not just a catalog app, but an operational system that replaces manual processes (paper catalogs, Excel price lists, manual measurements) with a single guided workflow. It enables opticians to sell more effectively and allows retail chains to standardize sales execution.
Optisuite is a native iPad solution, designed for in-store mobility. Using an iPad removes the physical barrier (the desk) between the optician and the customer, while maintaining the power of a complete sales tool.
No. Optisuite acts as the sales interface (Front-Office) facing the customer. It integrates with your existing PMS. We replace the disconnected tools that slow down sales (calculators, paper, isolated demo tools) and push final data (orders, measurements) to your PMS.
Optisuite focuses on control and performance. Modules include: centralized pricing & promotions, guided sales workflow, integrated measurements within the flow, and network management from HQ.
Yes. Optisuite is built to standardize sales across multiple countries. The platform supports English, French, German, Italian, and Dutch, allowing HQ to deploy a single strategy across different territories.
We recommend starting with a pilot program in a small group of stores (3 to 5). This allows you to validate the impact on your KPIs (average basket, product mix) and confirm field team adoption before considering a full-scale rollout.
Powered by Ditar
Optisuite is developed by Ditar, the technology company dedicated to advancing the optical industry. We leverage digital innovation and Augmented Reality to transform the eyewear selection process for both professionals and clients. Discover how Ditar is empowering your practice with modern, intelligent solutions.
Learn more